Competitive Analysis



The word analysis comes from Ancient Greek, Ana-“a breaking up and Lysis – “a loosening”.  So basically what you doing is taking all the data you collected and are sorting it out into manageable groups.

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How To Do Competitive Research



You figured out your business model and your target market, now it’s time to see who your competitors are and what is the common links between them, the pro’s and con’s for each.  By doing competitive research you are digging deeper into

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How To Do Proper User Research



Not realising a product’s value is one of the primary reasons why that product will fail. People are dreamers in that they assume what is valuable to their customers instead of verifying it. But the truth is that any product is a risk. By actually

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